To showcase the super fast running shoes, PUMA encouraged customers to shop as quickly as possible by incentivising speedy shoppers with a discount in a campaign named “The World’s Fastest Purchase”. In this in-store activation discounts were handed out by counting the minutes it took you from entering the store to purchasing the shoes. "The fastest sneakers are ment for the fastest people."

With the rapid rise of reality television, more and more people spend time watching life on television, instead of actually living one themselves. Something has got to change! This PUMA Social film celebrates those who ignore today's reality television climate and create their own stories with friends and teammates. The film encourages to get off the couch. Because in the end, life deserves to be played, and channel surfing is not a sport.

PUMA's got Royals fever! On March 6, 2012, in Kingston Jamaica, Prince Harry had a chance to meet Usain Bolt. The two convened at the University of the West Indies track, Harry was seen striking the famous Usain Bolt "To Di World" pose, taking a few sprint tips, and even matching his quick wit against Bolt's speed.

Hungary's largest indoor dry-slide park opened his doors on February 24th, 2012 with an extraordinary event, setting up a 24-hour record. In 24 hours, 20 persons, all in all about 10.000 times of sliding, 300.000 steps and 50 km stairs.

The 501st Legion visited a farm, called Katica Tanya, in the most little village of Somogy county, Patca to have an ordinary farmer day, with milking cows, driving a tractor and baking bread. We took village tourism and marketing to another level, up to the outer space. Because nowadays you need something special to attract the interest of media, country-feeling is not enough, you have to connect it with something modern and well-known, like Star Wars.

The weight of the monstre Bonbonetti Christmas candy reaches 200 kilograms, which could make 20.000 pieces of Christmas candies, with its length of 3 meters it could comfortably sit on a Christmas tree 60 meters tall. The romantic air was topped with Orsi Serdült.

Bonbonetti, the chocolate company with the greatest production capacity in Hungary has made the biggest Christmas candy in the world to make customers more aware of the importance of using genuine chocolate and high value nutrients, that is quality materials in the process of producing Christmas candies.

Marmo is the face of the newly started ocean preservation campaign of PUMA. He joined PUMA Volvo Ocean Racing team as the 13th member of the team – he is the team mascot. Marmo is a strong and clever sea creature and has a connecting collection in the PUMA range.

Within the framework of an inspiring, contemporary collaboration PUMA launched a football collection for its 10 partner teams to debut on the African Cup of Nations. Each collection was created by renowned artists belonging to Creative African Network.

In Germany it is compulsory to have sandpits at playgrounds cleansed yearly. In Hungary it usually means only using hypochlorid as cleansing. According to the Foundation for Clean Sandpits what is needed is regular cleansing and a government jurisdiction so that no child gets ill.

PUMA has welcomed the Spanish Cesc Fabregas to its football family. He is the face of PUMA's new global campaign. PowerCat 1.12 is utilizing PUMA's new 3D DUO Power Shooting technology which is applied to the inner side of the shoe.

Yaya Touré, the Côte d'Ivoire and Manchester City ace signed with PUMA in 2011. He is wearing the modern PUMA v1.11 football boots during matches, and is the ambassador for the brand in West Africa. Yaya Touré was another important step in developing the football star portfolio of PUMA.

The Argentinian striker is the new member of the PUMA football family. After testing the new PUMA v1.11 Speed Boot on the pitch, the boot itself became the decisive feature for him to make a contract with PUMA.

Pálmaffy Barbara won the Miss Poledance Hungary contest with the unanimous decision of the international jury. The 33-year-old mother of one combined the elements of gymnastics and dance alike on the pole.

Poli-Farbe and DuPont's mutual development has won Hungarian Product Grand Prize. The technology, working like Poli-Farbe's Neo product group uses Teflon surface protector technologies. The technology is present in 70 countries around the world.

The world's greatest charity, which had an entry ticket of HUF 900.000 for a couple, only some were acquitted. It was useless for the nicest of girls to demonstrate and the corner of Andrássy and Bajcsy-Zsiliniszky roads.

Hungarian beauties were demonstrating with signs in the downtown of budapest to let them enter Global Party, the greatest charity party in the world. The event was organized in 43 countries of the world, at 80 venues on the 15th of September.

The contestants got on tram 4-6, where they performed different poledance moves, and after taking off got on every pole they encountered in the street. This way they gave a wide publicity to the Poledance World Championship.

The beginning of the schoolyear was louder than ever, as PUMA Dj shoes arrived to Hungary. These shoes combine the latest technology and hip-hop elements, and sound a different effect at every step you take.

The goal of the campaign was partly to impulse buying and to offer an alternative to consumers using the internet to download music legally and also to show a good example of how a retailer can support music and culture.

350.000 songs of Hungarian and international stars became available for the buyers of the SPAR-group as the retailer and Sony Music launched their mututal promotion with the collaboration of popular artists.

Poli-Farbe became the name-giving sponsor of Budapest Grand Prix international women's tennis competition. At this event the daughter of the face of the brand started to learn tennis at the Római Teniszakadémia (Római Tennis Academy).

In the Hungarian Praktiker stores there were 4,72 million purchases in 2010 generating a net commerce of HUF 31,8 billion for the German owned DIY chain, compared to HUF 35,4 billion back in 2009.

The „royal” show transferring from RTL Klub to TV2 generated media hype. We used the opportunity to launch a PR-campaign with some extreme photos, which show the naked truth about the meeting of rural Hungary and a Hungarian beauty in the factory of Visonka Nyrt.

Besides usual business communications which primarily targets companies, brokers dealing with the commerce of stocks and securities and also economics and agricultural journalists, a special PR-campaign featuring celebrities was used to support the entry of Visonka Nyrt. to the Budapest Stock Exchange.

A new member was initiated to the Budapest Stock Exchange in June 2011. The Bács-Kiskun county Páhi seated Visonka Nyrt. has a HUF 2.3 billion yearly income is one of the decisive fodder producing and retailing companies in Hungary.

PUMA was looking for after hours athletes worldwide, in Hungary, too, in table tennis, darts, bowling and foosball. While the champions were bragging with their skills, their buddies could record their stunts on video and later could upload them to PUMA Social's site.

Room painter Attila held a masterclass within the framework of his Masterclass for beginners, and during the class he introduced and analysed Vermeer's work of art on the basis of practical features. For the deaf and hard of hearing subtitles were applied.

Room painter Attila held a masterclass within the framework of his Masterclass for beginners, and during the class he introduced and analysed Edgar Degas' work of art on the basis of practical features. For the deaf and hard of hearing subtitles were applied.

The most important event in the history of Poli-Farbe took place in the state-of-the-art building of MÜPA, with the elite of the national construction and contracting society attending. With the socializing force of music, literature and dance such features were presented which build bridges rather than dig trenches among us.

Árpi, defender of the physically handicapped, turned into a media star overnight, but as a modest person he let the connoisseurs enter the TV studio. It's interesting to see the questions of the reporters – especially from the distance of some months.

In order that Árpi is not commonly thought of as a boorish person, but as one really caring for the public understanding of the problem of tolerance a report was made, which made it clear for the general public that he is a benevolent medical worker.

As there hasn't been much change in connection with the situation of parking places reserved for the handicapped since the beginning of the first campaign, we asked Árpi to explain the matter in a viral campaign.

According to public surveys 60% of Hungarian consumers can be influenced before the very purchase of paints. From this survey was born Attila, the hero of Hungarian DIY, helping the community through Facebook.

Poli-Farbe donated paint worth HUF 623.000 and due to a fund raiser a further amount of HUF 1.539.000 cash was collected for the Szeged Children's Clinic within the framework of Platinum Kid Charity programme.

PUMA asked 10 ambassadors in Hungary to design their unique shoes with the help of Creative Factory. The designs were on exhibit in Ötkert during an exquisite party.

With the help of Creative Factory anyone can design a shoe on the internet with which they can express their real self. The unique pairs were created by individuals who later became PUMA ambassadors.

4000 pairs of Joyssy shoes were given away through the network of Aranyág Alapítvány to children in need. The biggest charity donation of the recent years made a prime time item in the Híradó.

Health starts at the feet, but Joyssy is not the only way to solve the problem. Usual barefoot walks in childhood, regular sport in childhood, playful feet gymnastics – even as an adult –, the right shoe and regular foot check-up can lead to remedy.

According to studies 60% percent of children between the ages 6-10 have some kind of foot deformity, 40% of 6-year-olds have back pains, while 33% of 12-year-olds have a bad posture and their is a supposed connection between splay-foot and obesity. These facts made Joya Hungary take measures.

On the 50th birthday of Maradona PUMA launched its unique football collection. As Buenos Aires and Maradona were both further than an arm's reach we had to solve the issue of journalists meeting the Master. We knocked on the doors of editorial rooms...

The meeting of Gombos Edina and the baby-friendly paint made it to the news: within a charity programme more than a hundred nursery schools and hospitals got the chance to use the paint on their own walls as a donation of Poli-Farbe.

The Platinum Kid is a 100% Hungarian product. Baby-friendly and environment-friendly, it can be safely applied in the decoration and renovation of the kids' realm at home. It was awarded Hungarian Product Grand Prize in 2010.

The clever little invention of PUMA made a revolution in packaging, and through our communications we managed to reach not only fashion journalists but green-environmental groups, too.

Poledance and pole fitness is regarded as spectacular women's sport, and have made their way away from the smoky air of pubs. On behalf of Dollhouse we are working with the goal to have it accepted as an olympic sport with Hungarian medalist hopefuls.

It is never easy to get a German CEO stand in front of journalists and talk about a dropback in demand and falling profit levels, or else he will not be likely to affect news items about Praktiker. It is the result of a long-working relationship.

The Hungarian owned Poli-Farbe signed a contract with the US based DuPont about the retail rights of a special paint additive. As a result of the collaboration a new product category is born, which is commonly known as teflon-paint due to the Teflon surface protector additive.

Launching the Poli-Farbe Neo paint category was a turning point in our lives. The picture commonly known about us changed and we got assignments in such segments where we had not ventured before. With the campaign of the Neo family we stirred up the still waters of the Hungarian paint market.

We organized a presentation on the campaign silence day before national election day on behalf of Mozgássérültek Budapesti Egyesülete (the Budapest Association of the Handicapped), during which a strong man set the balance right around the parking lots. With the exception of Duna TV all TV stations attended.

After MBT we were assigned to help the launching of other shoe brands in Hungary. Joya and its children's shoes counterpart Joyssy are such comfort shoes which made it to fame in German speaking countries overnight. In the positioning of the brands Keleti Andrea gave us a helping hand.

The focal point in the story of MBT in Hungary was the fashion show, which more than 100 journalists and media personalities attended on the Millenáris. The goal of the event – beyond the presentation of the new collection – was to strengthen the position of MBT against its future competition recently entering the market.

Besides business communications the more and more tabloid like media has open up new ways for us. From among stars we work with those individually who run their own companies too, so they want to market and advertise their products or services.

MBT became one of the most well-known Hungarian shoe brand in the second half of the first decade of the 2000s, that it never bought a TV-spot in the classical sense. We used marketing means which were solely to generate presence in the so-called unwritten tradition.

MBT accepted our strategic offer to use the means of celebrity-marketing through stars having built a face in health protection and fitness who can make crowds start moving.

MBT, the shoe imitating barefoot movement was originally meant to work as a medical aid, but made it to the fashion headlines. Throughout the world in more than 20 countries more than 2 million pairs of shoes are sold yearly, from which 200.000 pairs are sold in Hungary. This is the fruit of our work, too.

Praktiker is the most innovative DIY-store in Hungary, this is proved by the fact that it integrated such IT-tools which amalgamate combine mobility, internet solutions and business intelligence. The opening of the Vecsés store counts as a milestone both in the Hungarian market and in our work.